PCM's founder and key social media practitioner's blog. Current projects, reflections, key moments, favourite platforms, tools and technologies. Bringing the web in to focus in the office and on the move personally and professionally.
Good thing or Bad thing? I think its a good thing as long I know how I/we can get our voice heard. The online engagement and development of an Online Branch is underway and will become more important in the years to come. Good or bad the change is happening. I'd like to be able to coninue championing independent artists and production creatives both on and off line.
So if you have a vote please use it and vote for me. Use or filter #voteCJ to follow the chatter on Twitter. Over the next few weeks I'll be offering further information about the changes and an insight in to Equity and the new committee structure.
I was delighted to receive permission to do my 'thang' at this years Stage Management Association Conference. This is the video media collection. The livestream elements were a minor technology miricle as the venue was below ground in a concrete cage! I managed to find a seat (and was just one seat) with 3G reception. The quality in places drops out but considering the circumstances I'm amazed I was able to stream at all!
In the foyer a selection of industry services were in attendence I was able to chat to Chris Paul and Craig Barnnett as well as Equity's Stagemanagement Councillor Adam Burns.
Its a balance. This was a conference I had an interest in attending. Some sessions I made no media. Being audience and amplifier needs thought. What to capture and what to experience. It's a rare opportunity to spand the day with fellow stagemanagers. I'm looking forward to SMAconf 2014.
It is April, How did that happen? Its the start of a new financial year. So its an opportunity for a re focused energy push. One of the things I dislike about being self employed is the constant hunt for new projects. Its my hope that in 2013 I can stay connected with the amazing people I have in my network and create a sustainable cash-flow. I have been working towards a retained client network consisting of 8 - 10 slots costing €80 each with 2 clients (with a project negotiated fee) running campaigns, events, making media either audio or video for web or newsletter content, commissioning real-time audience engagement or 'on the ground' advocacy programs at any one time. These campaigns enable me to apply the attention to detail to projects and people that I delight in as a project manager and an affordable retainer program delivering a monthly social media direction. Take a look at my PCM Monica Program for more information about working with "Monica" to look after you online.
All PCMproject clients are encouraged to think creatively and objectively about the impact of social business on their sales. Realistic expectations and measurable outcomes are vital and despite opinion to the contrary very simple to achieve. Setting a SMART target and goal is the key.
One "PCM Adventurer" Paul Edwick, MD at FairyGlam drives product sales of their LucyLocket brand through outlet distributors including the toy shop of toy shops Hamley's and ecommerce through LucyLocket.co.uk. Most recently they have entered the Amazon marketplace.
Social Media for this family business is about being social within the business and with it's customers (they have embraced cloud computing and online collaboration platforms which integrate with sales and CRM infrastructure software Netsuite), they are pursuing stories guided by the ethics of the LucyLocket brand (Paul recently returned from Indonesia where the LucyLocket dresses are make and hand decorated) and developing web content to drive interest in LucyLocket products with out overt selling to children. After all its the grown-ups who's money gets spent! This links also to the fun aspect that social media presents for them, being able to talk directly to their customers. Facebook has emerged as the home of the LucyLocket faithful responding to news of new products and photo opportunities for their little angels.
Paul also sees social media as an opportunity to create responsibly curated campaigns to nurture young girls' sense of the wider world. Previous projects with PCM have included an eBook aimed at Dads with young daughters from previous relationships. "Lucy Locket and the Magic Wand" sees young Lucy spending her birthday with her Dad but conversation turns to more serious matters when her present, a LucyLocket Fairy Dress and wand can't magic her Mum and Dad back together. The photo picture book series was to feature a competition winner staring as Lucy in each book, (the pilot eBook starred the writers niece) along side products subtly woven in to the story and backdrops. The books objective was to enable Dads to talk about the relationship between himself and his daughters Mother.
Paul's personal interests connected with the business are followed using Linkedin Groups and participating in forums in Linkedin, commenting on industry and national news sites and on influencers blogs. This dialogue has been a rewarding experience developing his network and furthering his understanding of the industry he works within, it's most recent develoments and emerging influencers.
The LucyLocket Internet Safety Portal is a knowledge resource collated from around the web with content contributed by the LucyLocket team to provide a portal for parents and guardians with little one to support them keeping thier children safe online. There is a link via the LucyLocket logo to the ecommerce site but no products on the portal site. The identity is conveyed through the branding.
The PCM and LucyLocket latest project draws on multiple media strands, a product, an topic for conversation, customer engagement within social media and a legacy information portal. There will is a Facebook Photoshoot event in June at Wetley Rocks. Faires vs Princesses. More about that soon.
Working with Paul and his family is a joy. As a social media advocate it is my job to help my client discover platforms, tools and services in an unbiased way with the aim of facilitateing thier expactations of observing their social media endevoures being reflected in thier bottom line. This is not always as tangible as money but value is subjective. You must decide the worth.
Positive Disruption Change is talked about alot in organisations. It is positive force. It fills some with fear and others with exhileration.
TEDxChange 2013 will take place on Wednesday, April 3, 2013 starting at 9:00am PDT in Seattle, Washington (5pm UK time after the clocks have gone back on Easter Sunday). Themed Positive Disruption, TEDxChange 2013 speakers will challenge preconceived ideas, spark discussion, engage leaders and shed light on new perspectives. TED.com will provide a free live stream of TEDxChange and it is this that forms the central content of TEDxLaceMarketChange.
After the success of TEDxLaceMarket in Nov 2012 the team were keen to host another TEDx event. A full scale event owuld have been costly and time consuming so we opted to utilise the facilities we have to had at no extra cost. I wonder if we will be the smallest official TEDx event to date.
Cellar54 and PCM projects (TEDxLaceMarketChange partners) are based in Nottingham's LaceMarket. With in LaceMarket House we have high speed internet which we have taken a little for granted as recent local news is reporting an initiative to bring faster broadband to the area. At Cellar54 as an HD web.tv studio we could not have developed the business had we not had reliable fast internet. If face it's why we moved there in 2011. We are using the Board Room which comfortably seats 10. With Me (PCM projects), Phil (Cellar54) and our key speaker Marsha Smith (Secret Kitchen Cafe & TEDxLaceMarket top speaker as voted by the audience) we have 7 seats for a physical audience.
A bit more about TEDxChange.
The venue: LaceMarketHouse's Board Room has been used to bring livestreamed events to a local audience namely from Amb:IT:ion Scotland and we will be using the installed ethernet connected smart board and projector with wifi connectivity for the audience.
Theme: Positive Disruption (extracted from the official TEDxChange information)
Disruption is usually unwelcome. It represents conflict, chaos, and potential danger. We discourage disruptive behavior in our homes and our societies, often favoring passivity and compliance.
But disruption can be a positive – sometimes vital – catalyst for change. It can challenge old assumptions, ignite conversations, activate authorities and expose new possibilities. Disruption can shed a unique light on difficult issues, giving a fresh urgency and perspective to the challenges of our global community.
To solve the most intractable challenges in health and development, we need positive disruption. It is the path to true progress.
Livestream Speakers
Melinda Gates: Host
Melinda Gates is co-chair of the Bill & Melinda Gates Foundation. Along with Bill Gates, she shapes and approves the foundation’s strategies, reviews results, and sets the overall direction of the organization. Melinda will host TEDxChange from the Gates Foundation campus in Seattle, Washington.
Cathleen Kaveny: Religion, tradition, and modernity
Cathleen Kaveny is an American legal scholar and theologian. She is a John P. Murphy Foundation Professor of Law and Theology at Notre Dame Law School, and is currently a visiting professor at Princeton University.
Halimatou Hima: Investing in girls
Halimatou Hima is a Masters in Public Policy candidate at the Kennedy School of Government, Harvard University. Following an internship in the Women & Population Division at the United Nations Foundation, she worked in the Child Protection Division at the United Nations in her home country of Niger (UNICEF).
Roger Thurow: Shifts in agriculture
Roger Thurow joined the Chicago Council in January 2010 after three decades at the Wall Street Journal. For 20 years, he was a foreign correspondent based in Europe and Africa.
Julie Dixon: Social change
Julie Dixon is the Deputy Director of Georgetown University's Center for Social Impact Communication (CSIC), an academic initiative that examines the critical role of communication in fostering engagement in social change.
David Fasanya: Youth poet
David Fasanya is a Nigerian-American performance artist and award-winning youth poet residing in Brooklyn, NY.
Salim Shekh and Sikha Patra: Vaccine advocates
We will show a trailer from the feature film Revolutionary Optimists, about how children are saving lives in the slums of Calcutta. We will then invite Salim and Sikha, two of the children featured prominently in the film, to join onstage for Q&A.
TEDxLaceMarketChange and Guest Speakers
TEDxChange is the live stream offering. Mean while accompanying the livestream at TEDxLaceMarketChange we are hearing progress reports from 2 previous TEDx speakers Phil Campbell from TEDxNottingham's Local Hero's event and Marsha Smith from TEDxLaceMarket's Family & Community event. We will record 2 podcasts up dating the local TEDx audience on how TEDx events progressed thier initiatives and thier take on Positive Disruption.
Join is from 5pm at Lace Market House. To confirm a seat please us the ATTEND button on the TEDxLaceMarketChange event webpage.
